Partners · Helsinki · 26 Nov 2026
Help make 100 newfriendships possible.
We're looking for a handful of partners who want a specific part of this evening to exist — and who are willing to be part of the reason it does.
The Friendship Fair is run by UPWARD Insights ↗, which researches and answers questions on connection, belonging and better ways for people to find each other.
01
What a partner makes possible
Financial sponsorship
Direct financial support — from €500 upwards — covers core costs like the venue, hospitality and materials. It improves what the evening can be, eases the burden on the host, and makes it possible for the Friendship Fair to happen again.
Feed the room
Food is the social solvent of the evening. Catering, drinks, dessert, coffee — shared tables do work no icebreaker can.
Make an experience happen
Fund or run one activity zone: making, playing, solving, moving. Something people will talk about afterwards.
Keep participation accessible
Unlock more Community and Discounted places, so the room isn't shaped by who can afford it.
Document what happens
Photography, film, sound, writing. This is a pilot worth recording properly.
Help connection continue
Support what happens after the night: follow-ups, smaller gatherings, the second meeting.
In-kind contributions
Space, furniture, materials, printing, sound, transport, expertise, volunteers, reach.
02
Start a conversation.
Tell us which part interests you. We'll come back with something concrete rather than a deck.